Performance Marketing

Company: Kalshi
Location: New York
Posted on: September 23, 2024

Job Description:

What we're up to
Kalshi is the first and only federally regulated exchange where people can trade on any event. Think like the NYSE, but instead of trading stocks, you trade on the events you know and care about. Kalshi has more than 500 markets across politics, economics, financials, weather, tech, AI, culture, and more.
After three years of regulatory struggle, Kalshi's historic regulatory approval from the CFTC has allowed it to launch a new asset class: event contracts. Event contracts, the fastest-growing asset class today, are elegant financial instruments structured as simple yes/no questions about the future.
Kalshi's vision is to build the next-generation financial ecosystem for trading what we believe will be the largest asset class of all. We are looking for passionate and outlier members excited to embark on this voyage toward building the financial system's next inflection point.
Role Roadmap
We are building a novel asset class while scaling up a marketplace for people to trade it (the exchange). As with all meaningful inventions, mass adoption requires value prop refining, education, and trust building. We are building our growth team, a cross-functional team of artists and scientists to tackle the uncharted territory of scaling events trading.
As one of the first dedicated performance marketers on the team, you'll help shape and structure our paid growth strategy by refining and iterating our value props and messaging. We are an incredibly content-rich platform: we have over 500 markets and a market for any trending topic out there. We are looking to build a dynamic growth machine that capitalizes on trends and viral markets on a weekly basis.
Your responsibilities will include:

• 
  
• Lead, iterate, run, and maintain all paid growth efforts, including FB/Instagram, Twitter, and TikTok.
  
• Run our AdWords bidding strategy (with a goal to improve our SEO).
  
• Establish disciplined end-to-end tracking for our funnel based on different channels.
  
• Improve customer attribution and refine our understanding of customer segments.
  
• Test and iterate on our messaging and value props.
  
• Efficiently scale and manage our paid spend budget (5 to 7 figures).
  
• Develop creatives and visuals in collaboration with design.
  
• Create market-specific campaigns targeted at the right audiences (economics, Oscars, tech, AI, etc.).
  
• Leverage AI to develop personalized campaigns.
  
• Be bold, make big bets, and have fun.
  
  Who You Are
  A scientist at heart who is maniacally disciplined and obsessive about experimenting. A big plus if you're also creative and have crazy ideas. You'll thrive in this role if you deeply care about what you produce, you want ownership and freedom, know how to be scrappy and finesse your way around the world, and thrive in a fast-paced environment.
  Some other basic requirements:
  
  • 
    
  • 3+ years of experience in performance marketing, digital marketing, or a similar role.
    
  • Proven track record of driving growth and user acquisition for online products.
    
  • Strong analytical skills and data fluency.
    
  • Proficient with Facebook/Instagram, Google, Twitter, and TikTok.
    
  • Excellent judgment on task prioritizations.
    
  • Growth mindset, with a high slope and eagerness to learn.
    
  • Love of the craft: you genuinely care and put your all into your work.
    
  • Can ship at incredible speed.
    
  • Bonus: have worked in the gaming industry before.
    
    These are the primary responsibilities of the role; however, there is endless green field at Kalshi: if you're ambitious and bold, it's yours to take.
    NYC Pay Transparency Disclosure:
    Salary Range: $100,000 to $200,000 annually plus equity and benefits.
    This salary range is based on the current available market data and represents the expected salary range for this role. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to discuss further.
    Our Culture
    We are a group of people who work hard and get stuff done. Meritocracy is at our core, and we value people who take ownership and figure things out. We dream big and climb the steeper mountain. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of an improved financial ecosystem and our mission of bringing more truth to the world through the power of markets.
    Kalshians are, by far, Kalshi's largest asset: we pick our teammates carefully, but once we pick our teammates, we trust them deeply.
    #J-18808-Ljbffr

Keywords: Kalshi, Plainfield , Performance Marketing, Advertising , New York, New Jersey